Episode 26: Marvel

Acquired - A podcast by Ben Gilbert and David Rosenthal

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Topics covered include:
  • Marvel’s corporate origins as "Timely Publications”, created in 1939 by pulp magazine publisher Martin Goodman in NYC, with the publication of Marvel Comics #1
  • Creation of enduring characters such as Captain America, the Fantastic 4, Spider Man, The X-Men, Iron Man, Thor, The Hulk and more
  • Adoption in 1961 of the "Marvel Comics” brand, and writer-editor Stan Lee’s transition of the company towards focusing on edgier characters and stories targeted at older audiences 
  • Marvel’s first sale in 1968 to the Perfect Film and Chemical Corporation (later Cadence Industries)
  • The company’s “turbulent” corporate history through the 1980’s and associated mergers, acquisitions and lawsuits
  • Marvel’s reinvention as a film-focused media company in the late 1990’s and early 2000’s with the launch of Marvel Studios
  • Disney’s ultimate acquisition of the company for $4.2 billion in August 2009, during the depth of the great recession 
  • Marvel's—and in particular Marvel Studios’—performance since the acquisition 
 
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