Considering 2021, With Insider Inc. Publisher And CRO Pete Spande
AdExchanger - A podcast by AdExchanger Talks - Marți
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Pete talks about the shifting revenue mix at Insider – which owns Business Insider, Morning Brew and Insider Intelligence – and breaks down the impact of cookies fading out. He says the lost revenue will be ameliorated by increases in private programmatic deals, subscriptions and first-party data programs.
