Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard
AdExchanger - A podcast by AdExchanger Talks - Marți
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Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.
