The growing tradwife trend

They're called tradwives, women who choose to stay home, focus on their families and housekeeping, and agree to be subservient to their husbands. They're part of an influential online community who say they reject feminism and embrace femininity instead. Fascinated by these women, Sophia Sykes decided to leave her budding marketing career to write a thesis about tradwives at Massey University. It's finally done and it reveals a world of Instagram influencing that sometimes pushes right-wing ideology. Today Jesse talks to Sophia Sykes and her thesis supervisor Dr Veronica Hopner.