Find Motivation, Provide the Solution: How to Craft the Perfect Cash Offer Script

Traditional listings and off-market, cash offer deals are two completely different animals. The consumer’s motivations are vastly different from someone who wants to list on the MLS, so we have to prepare accordingly.   Whether it’s over the phone or at the kitchen table, what we say and the types of questions we ask are critical to our success with these transactions.   How do we identify a cash offer opportunity? How do we internalize the scripts so they sound like us?   In this episode, you’ll learn how to prepare when a cash offer opportunity presents itself. Be inquisitive. You want to understand where they’re at, where they’re looking to go and how you can potentially bridge that gap. -Tom Cafarella   Three Things You’ll Learn In This Episode   How to do the work upfrontWhy is the initial phone call in a cash appointment so critical to the entire process? Cash vs. retail consumersA client who wants the ease of a cash transaction is very different to a client who wants to get the most amount of money. How can we identify who wants the former? How to put sellers at ease with one sentenceWhen you ask people how much money they want for their home, they are bound to become defensive. How do we take the pressure off?