AF Drinks Brand Gruvi Takes on the Goliaths of Liquor Industry & Cultural Norms - Anika Sawni

Gruvi is an award-winning non-alcoholic beers and wines brand out of Denver, CO. Co-founder Anika Sawni discusses why alcohol-free brands are surging in popularity right now, what it's like competing with established brands like Coors, Heineken and Budweiser, how Gruvi is helping change cultural perceptions about non-alcoholic drinks and where she sees the AF industry going in the next five years.