Sneaker Investing, Sneaker Funds, and Expanding into the U.S. with PUSHAS CEO Justin Truong

This week, Horacio sat down with Justin Truong, Co-founder & CEO of PUSHAS, a sneaker marketplace (and sneaker fund!) based in Australia which is on the heels of global expansion.Discussion topics include:Building PUSHAS from the ground up by trading on sneaker groups on FacebookThe Ultra Boost Yeezy as his first true immersion into sneaker cultureHow the sneaker industry is more accessible for women than typical asset classesUsing consignment to build the business and making a decision to go into the sneaker business full-time in 2019Finding a niche by dealing with high-end, high-volume resellers by managing the entire sales processManaging a limited supply problem by starting a sneaker fund overnight to provide more liquidityHow the PUSHAS sneaker fund encompasses 6,000 pairs of sneakers and produced a 60% returnThe advantages of working full-time in the sneaker industry to spot trendsAustralia as a smaller sneaker market compared to other countries and the importance of a secondary marketThe advantages of the PUSHAS model of authenticating bulk sellersThe prevalence of counterfeit sneakers and the importance of having a great eye and a system for spotting fakesPUSHAS expanding into the US with headquarters in Los AngelesBuilding the PUSHAS brand around communityPUSHAS strategy to work with Stock X and GOAT rather than competing against themSneakers as a stable alternative asset class---Follow Alts- Website & newsletter: https://alts.co- Discord: https://discord.gg/DEkHgzggwC- Twitter: https://twitter.com/altassetsclub- Insta: https://instagram.com/alts_co- TikTok: https://www.tiktok.com/@alts_co- Youtube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA?sub_confirmation=1