Why Brand Strategy is Everyones Job with Graham Robertson
Anstice aCast - Candid Conversations on Modern Marketing - A podcast by Sheenah Rogers-Pfeiffer and Marc Binkley
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Brand consultant Graham Robertson shares his more than a few brilliant nuggets of wisdom, including two lessons every marketer should learn, how rational thinking can kill big ideas, and why it takes 10 years to build an overnight success.
