The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)

Moshe Even-Israel, Head of Business Development at Scrambly, unpacks the real stakes and shifting standards in the rewarded user acquisition ecosystem. From onboarding and fraud, to retention and data transparency, Moshe interrogates both the promise and pitfalls of incentivized platforms. This episode covers vendor selection, long-term retention strategies, KYC (know your customer) challenges, and the real metrics for measuring UA quality. Whether you see rewarded UA as a growth hack or a strategic pillar, this conversation drills into the mechanism that deliver high-intent, loyal users in a market crowded with lookalike vendors.