#329: Measuring What Matters: How CRM Integration Improves Marketing ROI

This is Automation Unplugged and I’m Ron Callis. This week in our marketing experts segment, we’re tackling a big question: how do you know which of your marketing efforts are actually driving results? To answer that, we’re joined by Cameron Howitt, One Firefly’s Director of Technology and Innovation. Cameron’s been with the team for nearly a decade, and he’s passionate about helping integrators use data and CRM tools to connect marketing activity to real revenue.