LFS202: Digital therapeutics and patient personalization

In our highly connected world, patients now expect pharmaceutical companies to provide them with enhanced customer experiences, tools, and services to assist in their patient journey and help them get better faster. This can be in the form of digital therapeutics, such as a digitally connected medicine, a mobile application, or a connected patient portal that can provide personalized feedback to influence patient behavior. In this session, learn the best practices for gathering and managing therapeutic device data and how industry-leading companies are using Amazon AI/ML to facilitate personalized engagement with patients and customers.