Ep. 17 Deciem and The Ordinary Founder Brandon Truaxe

We bring you #Deciem mastermind Brandon Truaxe, who has shaken up the beauty world with his ‘Abnormal Beauty Company." We unravel the origin story behind Deciem and The Ordinary. Brandon walks us through his zig-zag trajectory to bad boy fame, starting with his dramatic exit from a high school job, his first career path, and what led him to switch gears entirely before launching Deciem, the parent company of nine spin-off brands (and counting!) that include The Ordinary, NIOD, Hylamide, Fountain and more.