[088] How your brand story can help you get PR

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.  In this episode... READ MORE The post [088] How your brand story can help you get PR appeared first on Janet Murray.