[142] Stop marketing to everyone

Build Your Online Audience - A podcast by Janet Murray

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Economie

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll learn in this episode: Why people love specialists and experts (and why that’s important) How having a niche makes it... READ MORE The post [142] Stop marketing to everyone appeared first on Janet Murray.