[182] Why you should ditch your ideal customer avatar

Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn’t be a slave to your customer avatar. Here’s what you’ll learn in this episode:... READ MORE The post [182] Why you should ditch your ideal customer avatar appeared first on Janet Murray.