WNBA: Is success leading to profit?
Business Daily - A podcast by BBC World Service
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The 2024 women's basketball season has broken records from attendances at matches, to points scored by rookie Caitlin Clark. As it draws to a close, we look at whether success on the court is leading to profitability off it. Despite some major media deals, the WNBA is still struggling to turn a profit. So is it really a major player in the sports industry?Produced and presented by Izzy Greenfield(Photo: A'ja Wilson, on court for the Las Vegas Aces. Credit: Getty Images)
