Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
CMO Confidential - A podcast by Mike Linton // I Hear Everything Podcast Network - Marți
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Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales
