Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
CMO Confidential - A podcast by Mike Linton // I Hear Everything Podcast Network - Marți
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Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better
