The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen
CMO Confidential - A podcast by Mike Linton // I Hear Everything Podcast Network - Marți
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Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue.
