The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm
CMO Confidential - A podcast by Mike Linton // I Hear Everything Podcast Network - Marți
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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted.
