[Highlight] How Billing Cycles Impact Subscription Retention with Matt Gartland

You've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model and discover how it might benefit your own membership site.Key Takeaways:Intro (00:00)How Matt Crafts Compelling Subscription Offers (01:08)Shana’s take away from this episode (06:14)Episode wrap-up (07:29)Additional Resources:Maximizing Member Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itHow to Calculate Your Retention Rate Episode: https://www.shanalynn.com/podcast/how-to-calculate-your-retention-rate Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!