Che Pope

Couch Wisdom - A podcast by Red Bull

As the chief operating officer of Kanye West’s G.O.O.D. Music label, Che Pope is one of the most influential figures in US rap and hip-hop culture. In his lecture from the 2015 Red Bull Music Academy in Paris, the Grammy-winning producer breaks down the labor of love that was working with Lauryn Hill and the ruthlessness of the hip-hop industry.

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