How To Build A Web3 Gaming Empire With Jeff "Jihoz" Zirlin

The Rollup - A podcast by The Rollup Co

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For today's episode, we are live from Bangkok again discussing what it takes to build a massive userbase onchain from the ground up. Picture this: It's early days, and Axie Infinity is trying to scale on Ethereum. They experiment with Loom Network, but like many early solutions, it just can't handle their explosive growth. Rather than compromise, they take the bold step of building their own solution - Ronin. Today, that decision has paid off spectacularly. Beyond powering Axie, Ronin now supports rising stars like Pixels, boasting 1.5 million daily active users and generating millions in monthly revenue. What makes Ronin special isn't just its tech - it's the holistic ecosystem they've built. Every piece, from their wallet to their NFT marketplace to their DEX, was crafted with real user needs in mind. There's no unnecessary complexity, no features built just for hype. Everything serves a purpose, tested and refined in the crucible of actual usage. The impact has been transformative, particularly in regions often overlooked by traditional tech. In the Philippines, Vietnam, and Brazil, Ronin has become more than just a gaming platform - it's an economic engine. By breathing new life into dormant NFTs and creating genuine utility through gameplay, they've built something that delivers real value to everyday users. For developers, Ronin offers more than just infrastructure - it provides a blueprint for success. Their strategy of nurturing a core "golden cohort" of users and expanding organically has proven remarkably effective. For players, it means gaming experiences that feel natural and seamless, where the blockchain elements enhance rather than intrude. While Ronin has had its ups and downs, its clear that they are steadfast on bringing new users onchain, which were excited about. Join The Rollup Edge: https://members.therollup.co Website: https://therollup.co/ Spotify: https://open.spotify.com/show/1P6ZeYd.. Podcast: https://therollup.co/category/podcast Follow us on X: https://www.x.com/therollupco Follow Rob on X: https://www.x.com/robbie_rollup Follow Andy on X: https://www.x.com/ayyyeandy Join our TG group: https://t.me/+8ARkR_YZixE5YjBh The Rollup Disclosures: https://therollup.co/the-rollup-discl 𝗗𝗜𝗊𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘊𝘎𝘵𝘪𝘯𝘚 𝘪𝘯 𝘀𝘳𝘺𝘱𝘵𝘰𝘀𝘶𝘳𝘳𝘊𝘯𝘀𝘺 𝘢𝘯𝘥 𝘋𝘊𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘎 𝘀𝘰𝘮𝘊𝘎 𝘞𝘪𝘵𝘩 𝘪𝘯𝘩𝘊𝘳𝘊𝘯𝘵 𝘳𝘪𝘎𝘬𝘎 𝘪𝘯𝘀𝘭𝘶𝘥𝘪𝘯𝘚 𝘵𝘊𝘀𝘩𝘯𝘪𝘀𝘢𝘭 𝘳𝘪𝘎𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘊𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘊 𝘢𝘯𝘥 𝘮𝘰𝘳𝘊. 𝘈𝘵 𝘀𝘊𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘎 𝘵𝘩𝘳𝘰𝘶𝘚𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘎 𝘀𝘩𝘢𝘯𝘯𝘊𝘭, 𝘞𝘊 𝘮𝘢𝘺 𝘊𝘢𝘳𝘯 𝘢 𝘀𝘰𝘮𝘮𝘪𝘎𝘎𝘪𝘰𝘯 𝘰𝘳 𝘧𝘊𝘊 𝘢𝘎 𝘢 𝘎𝘱𝘰𝘯𝘎𝘰𝘳𝘎𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘎 𝘪𝘎 𝘵𝘩𝘊 𝘀𝘢𝘎𝘊 𝘞𝘊 𝘞𝘪𝘭𝘭 𝘢𝘭𝘞𝘢𝘺𝘎 𝘮𝘢𝘬𝘊 𝘎𝘶𝘳𝘊 𝘪𝘵 𝘪𝘎 𝘀𝘭𝘊𝘢𝘳. 𝘞𝘊 𝘢𝘳𝘊 𝘎𝘵𝘳𝘪𝘀𝘵𝘭𝘺 𝘢𝘯 𝘊𝘥𝘶𝘀𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘀𝘰𝘯𝘵𝘊𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘚 𝘞𝘊 𝘰𝘧𝘧𝘊𝘳 𝘪𝘎 𝘧𝘪𝘯𝘢𝘯𝘀𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘀𝘊. 𝘞𝘊 𝘢𝘳𝘊 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘊𝘎𝘎𝘪𝘰𝘯𝘢𝘭𝘎 𝘰𝘳 𝘭𝘪𝘀𝘊𝘯𝘎𝘊𝘥 𝘢𝘥𝘷𝘪𝘎𝘰𝘳𝘎.

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