77: Get Clients Coming Back Over and Over - Crafting the 5 Stages of Nurture
Seriously in Business: Brand + Design, Marketing and Business - A podcast by White Deer, Jacqui Naunton - Luni
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When a client comes back to work with you again because they loved working with you the first time, it's free! What I mean is that you didn't have to spend your advertising budget or time getting them to purchase from you because they were already sold on you the first time. The art of getting return clients comes a lot down to creating a premium experience. An experience that feels nurtured, exciting and smooth the WHOLE way through. And a lot of this comes down to design.
