#76 | Lindsey Mosby | Better healthcare experiences.

The Guest Lindsey Mosby is a partner in Prophet’s Austin office, specializing in healthcare transformation and innovation. For nearly two decades, she has worked to make healthcare more connected, compassionate, transparent, and, dare we say, delightful. That necessitates thinking big, being brave, and listening well, all of which she has honed over her 20 years in design strategy and innovation. (Being a mom, a road warrior, an industry speaker, and auditioning for Lilith Fair also helped.) She focuses on envisioning and executing innovation programs that lead to a more human and sustainable healthcare ecosystem, working with both legacy and start-up healthcare players. She previously led global strategic design for Philips Design and Philips Healthcare Transformation Services before joining Prophet. She spent seven years at frog Design building the healthcare practice from the ground up. Pfizer Consumer Health, the Mayo Clinic, Kaiser Permanente, UCSF, TEVA, Johnson & Johnson, AARP, Otsuka, Boston Scientific, Merck, Medtronic, and Cigna are among the key clients. In addition to her work as a client advisor and team lead, Lindsey speaks on design strategy and healthcare experience innovation to audiences all over the world, including organizations in Copenhagen, Shanghai, Singapore, and Australia. **** In the episode, we focus on how to design and develop better healthcare experiences both digitally and physically, looking at the entire customer journey as well as opportunities for creating innovations when it comes to the power of cross-industry learning. So, what can we learn from the hospitality industry, What can we learn from the finance industry to improve health-care experiences. In this episode, we look at: What is the state of healthcare today? What opportunities do designers have to influence the healthcare industry? Are we making the move from "Healthcare as an event" to "Health as a journey and mindset"? How do we shift from "solving" to "prevention" and become more strategic in this context? In terms of experience design, what can the healthcare industry learn from the financial industry? In a data-driven world, how is the concept of "personal advisor" changing? And plenty more! Thank you very much for your time and knowledge, Lindsey!