DP 150: The Post-Donation Experience
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky
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So a donor made a gift... Now what? Gail Perry from Fired Up Fundraising joins in to talk about the post-donation experience. What kind of communication should you use for this donor? What should your message be? How do you invite the donor in and build an emotional connection? Gail answers these questions and more. She discusses different communications strategies, how to put the "fun" in fundraising events, why nonprofits shouldn't be afraid of email, the benefits of a print newsletter and much more.
