How to Build Multiple Revenue Streams as an Artist w/Night Tales | EF EP 113
Elevated Frequencies - A podcast by Olivia Mancuso - Joi

Think you need to stay in one lane to build a successful music career? Night Tales just proved that wrong by creating CLR (Colour, Love, Rhythm) - a groundbreaking event series that's taking them around the country.CLR is a hybrid experience that partners with local bands, dancers, and cultural performers in each city, creating shows that reflect each community's unique identity. From working with a 10-piece marching band and Outkast horn players in Atlanta to collaborating with indigenous Navajo tribes in Utah, each show is completely different while maintaining the core Night Tales DNA.Key Takeaways:• Why owning your IP is crucial for long-term career sustainability • How to expand your brand without confusing your core fanbase• The importance of building community-focused experiences over traditional DJ sets• How to handle inevitable setbacks when building something new • How to balance multiple creative projects under one artist umbrella • Why building your own infrastructure gives you creative freedomStop limiting yourself to one revenue stream. Hit play now to learn how Night Tales built a music empire that goes far beyond the decks.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx