Dominique Levin, Winning by Design - Corporate-Startup Collaboration

In this episode our Partner, Charles Vaslet, discusses the importance of the science of sales with co-CEO of Winning by Design, Dominique Levin. She makes the point that many startup don't design their go-to-market and customer success processes as they do in product design. She discusses why start-ups should design sales as a team sport and move away from the superstar sales rep culture.