No BS Marketing and Leadership w/ Raj Goodman

This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing.  - People buy with emotions but justify with logic - “Tell better stories”  - Highest ROI ever - Red Couch - Follow your gut instinct but don’t forget to A/B test - Before launching or making anything A/B test your idea, get clients through the door - The unthinkable aspects of organising hen and stag parties business - Delegation and how to properly do it = the key to success - Leadership pillars  Try gopinleads: https://www.gopinleads.com/ Try Goodman Lantern 2h free trial: https://goodmanlantern.com/subscription-sign-up/ Book recommendations: - Don't make me think by Steve Krug - How to win friends and influence people by Dale Carnegie Find Raj here: http://goodmanlantern.com/)   https://www.linkedin.com/in/rajanand/ Find Alisa here: https://boredeyemedia.com https://www.linkedin.com/in/alisaczar/