Melissa Joulwan on going against your audience to find your voice

Is it worth writing even if no one will pay attention? Melissa wrote a best-selling cookbook back in the height of the Paleo movement called Well Fed. But now, ten years later, she wants to write about something new, and she's not sure her audience will follow. If you've ever struggled with having a "platform" or "audience" for your writing, today's episode is for you. Listen to hear about what it's like to change topics when the subject you've been writing about isn't where your heart is a...