Why Growth for Growth’s Sake Doesn’t Work – Lessons from Adeo’s Founder

In this episode of Founders Future, with host Ammar Elm, Tracey Halvorsen, founder and CEO of Adeo, shares her journey from a painter to a digital innovator and agency leader. She discusses the evolution of her first agency, Fastspot, over two decades, her intentional exit, and how she built Adeo as a purpose-driven creative consultancy focused on transformational partnerships rather than transactional projects. Tracey emphasizes the importance of aligning values with clients, fostering long-...