441. Does Advertising Actually Work? (Part 2: Digital)
Freakonomics Radio - A podcast by Freakonomics Radio + Stitcher - Joi
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Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
