The 8 Phases to Never Losing a Customer Again (with Joey Coleman)
Frugalpreneur: Building a Business on a Bootstrapped Budget - A podcast by Sarah St John
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Joey Coleman, author of "Never Lose a Customer Again", teaches us how to obtain lifelong customer loyalty and the 8 phases of the customer experience: Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, and Advocate.
