101. LABS - where innovations are born

I meet two of the co-workers at Volvo Cars innovation lab in a cool office in the city centre of Gothenburg earlier this spring.  It was Lotta Ahlberg and old friend with a mixed history from Volvo Cars from Innovation support and Ergonomics and Paul Aston a fresh Volvo employee with a background as tech designer with a lot of experience from the non-automotive business. LABS has been in operation for less then two years and they have a mission to innovate new business for Volvo cars. Some ideas is soon reaching real customers and some are still only ideas. Join our conversion and get inspired!