Friction
Hidden By Design - A podcast by Hidden By Design

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Recently, I wanted a cup of coffee from a coffee machine. I put my cup roughly where I believed that the coffee would come out, I then pressed the coffee I wanted, and then waited.. and waited.. and waited.. then looked at the panel, and found out that it asked me "Are you sure you want coffee?" .. I clicked yes.. and 40 seconds later I had my coffee. This is an example of poorly placed friction. In this episode we are discussing the 3 categories of Friction Interaction friction Cognitive friction Emotional friction You wil learn what they are, and how to use them