137 - Crafting an Effective Sales Coverage Plan - For Sales Leaders

In this episode, we discuss the framework for a sales leader to build a sales coverage model. Even if you are a field seller, you may move up the ranks and be required to own or participate in a sales coverage plan for a company.  Listen to a few tips provided from a CRO friend of mine.   Highlights include:   Market segmentation Addressable market strategies Define the right sales activities for each segment Measuring the right activity for performance Managing coverage ratios Iterating your plan Technology tools   Do you have experience in this area and have lessons learned that you would like to share? Come join Chris as a guest on the podcast.   Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461