Why are celebrity wines so popular?

It was Kylie Minogue’s birthday this week, and she celebrated by racking up €35 million in wine sales! A huge amount of money by anyone’s standards.She’s not the only celebrity with an alcohol brand: Graham Norton has a wine, George Clooney and his tequila… Even non-drinker Blake Lively brought out Betty Booze.  So, why are they so successful?Andrea is joined by Michelle Lawlor from The Nude Wine Company to discuss.