How Strategic Narrative helps You Achieve HR Goals: Neil Morrison, Chief People Officer, Staffbase

Neil discusses the powerful role of communication and how companies that successfully implement long lasting change have an overarching strategic narrative, one that allows people to become part of and have agency in the change. Sharing examples of harnessing communication to best effect, Neil discusses tools such as Sentiment Tracking, an exercise in ‘playing the movie forward’, and provides thoughts on well-channelled communication in a hybrid working world. Noting that storytelling only gets you so far, Neil asks the question ‘so what’ on the topic of employee experience and reflects on how effective communication enhances strategies for an engaged workforce that delivers company goals. Thank you to Staffbase for supporting How HR Leaders Change the World Staffbase knows that HR leaders are driving transformation in the workplace, and they’re here to help. Their internal communications platform empowers companies to connect with their people, whether at their desks or on the frontlines. With tools that improve engagement, amplify employee voices, and align everyone with your company’s goals, Staffbase makes it easier for HR leaders to create and measure lasting change. Want to learn more? Head on over to staffbase.com/en/staffbase-for-hr to see how Staffbase can help your organisation thrive.     How HR Leaders Change the World - Live! 13 November 2024 Our sell out conference is back! In London and on Live Stream. The role of HR in ESG and Sustainability is rising up the agenda.  What brilliant opportunities ahead for you and your teams to create even more business value and positive change. And so, if you’d like to build your influence and impact, if you’d like to spend a day with pioneering CHROs and fellow HR Changemakers, come and join us! You’ll leave with knowledge and actionable ideas that you can implement too, and, for even more inspiration – we’re so excited to share this - our keynote this year is acclaimed Swazi-British actor, Richard E Grant. Speaking on the topic, 'From global perspectives to daily to do lists'… we can’t wait…   Check out the inspiring agenda and click here to secure your place today: https://www.eventbrite.com/e/how-hr-leaders-change-the-world-live-2024-tickets, we can't wait to see you there!  👥 Join the free How HR Leaders Change the World community: https://frombabieswithlove.org/pages/hrchangemakers Follow us on Linkedin: @FromBabieswithLove   Referenced Resources Episode 42: Why HR Needs to Think About the Concept of Time, Neil Morrison The Narrative Age: How Leaders Can Inspire Change in a Polarised World by Frank Wolf