Michelle Battersby on TikTok, Brand Building & Career Pivoting

This week we have a very exciting guest, CMO of Keep It Cleaner, Michelle Battersby. We talk being a woman in tech, building a strong online community, working with influencers, and of course, TikTok. After starting her career in corporate banking, Michelle landed herself a dream role as the Director of Marketing for Bumble Asia Pacific, with no prior marketing experience. Three years and three million Bumble registrations later, Michelle recently embarked on her latest career move — joining cult fitness app Keep It Cleaner as their Chief Marketing Officer.  Recaps: Sexual assault accusations against Ansel Elgort, Justin Bieber and Riverdale stars Shane Dawson "leaves" the beauty community MAC Cosmetics collaborates with The Sims 4 13th (2016) Recommendation: Disclosure (2020) Articles mentioned: http://centennialbeauty.com/ansel-elgort-justin-bieber-accused-of-sexual-assault-response/ http://centennialbeauty.com/shane-dawson-leaves-beauty-community/ http://centennialbeauty.com/mac-makeup-the-sims-4/