Why PEFC enables apparel sector deforestation-free viscose supply

Antonio Brunori, secretary-general of PEFC Italy, explains to Innovation Forum’s Ian Welsh how the Forests for Fashion initiative helps fashion brands develop transparency in their pulp-based fibre supply chains. The apparel sector’s growing demand for viscose means increasing deforestation risks for the sector – but PEFC’s chain of custody approach helps the industry source certified-sustainable supply.