Bob Moesta on Jobs-to-be-Done For Sales
Inside Selling - A podcast by Josh Braun
Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory on thinking like a buyer, rather than a seller.
Inside Selling - A podcast by Josh Braun
Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory on thinking like a buyer, rather than a seller.