149 : Celina Velez, Head Roaster at Merit Coffee
Keys To The Shop : Equipping Coffee Shop Leaders - A podcast by Chris Deferio

Celina is about to celebrate her 2 year anniversary of joining the specialty coffee community having started with no knowledge of coffee as a roasting assistant at the great Merit Coffee in Austin, TX. Through hard work, curiosity, and integrity she has worked her way to head roaster and leads a team of people producing some of the best coffee you can find. Today we sit down and explore her story as a newcomer to coffee and what she has experienced in her first, very busy, 2 years as a coffee professional. In this episode you will learn: How to approach learning as a newbie How we put un helpful pressure on ourselves to look good How Merit supports its employees through opportunity and healthy systems of communication What Celina lessons Celina has learned Tips for leading people Quality control principles for approachable coffee Celina's advice to people entering taking on new positions and challenges How owners can support their staff and set them up for success LINKS: WWW.MERTICOFFEE.COM Merit Coffee on Instagram VISIT OUR SPONSORS! Pacific Barista Series Prima Coffee