#141 – Creating and scaling a deep tech startup in Latin America: Leonardo Vieira, Tractian

Tractian is part of a small LatAm startup club that focuses on hardware and software. This was a decision that Gabriel Lameirinhas, Igor Marinelli, and Leonardo Vieira took early on. And it was a necessary step to solve a massive global problem: making factories more efficient.The hard work has paid off, and Tractian now supports hundreds of clients and monitors thousands of machines in Brazil and Mexico. There's much to learn about identifying pains and winning over clients, even when you're...