#5 - Pumpkin Spice Up Your Life
Making the Brand | Marketing with a Pop Culture Twist - A podcast by Brianne Fleming
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Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME! In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own. Join the Making the Brand Groupies Facebook Group!
