Why Retention is the new Acquisition | #163 Danielle Butera
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - A podcast by Claus Lauter
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In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses. On the Show Today You’ll Learn: What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks &a...
