American Eagle Soars: The Sydney Sweeney Effect

Did Sydney Sweeney just save American Eagle? The retailer's stock skyrocketed after its controversial ad campaign featuring the *Euphoria* star sparked debate and, more importantly, drove record new customer numbers. Despite backlash over beauty standards and political undertones, the genes campaign defied critics, leading to revised sales forecasts and a stock surge. Find out how American Eagle turned controversy into cash and why analysts are calling it a tempest in a teacup. Hosted on Acast. See acast.com/privacy for more information.