Forever 21's China Comeback: Fourth Time's the Charm?

Forever 21's back (again!) for round four in China, betting on a new partnership and localized strategy to win over Gen Z after past failures. But that's not all – after a recent bankruptcy, the fast-fashion brand is also plotting a comeback in the US, despite its parent company CEO calling the acquisition a mistake. Can Forever 21 finally stick the landing in these key markets? Hosted on Acast. See acast.com/privacy for more information.