#17 - Kristin Otter Rønnevig & Espen Hjelmeland - Return of Investment for Data Quality (Nor)

Can you put a value on quality data? Definitely! But how?Who better to ask than Kristin Otter Rønnevig and Espen Hjelmeland? They both dedicated their master thesis to explore this topic with really interesting results. Their thesis "An Investment Perspective on Data Quality in Data Usage" asks "How can an organization optimize its investments in data quality?"To answer the question Kristin and Espen posed three Research Questions:What are the main drivers for willingsness to pay for data qua...