Measuring the ROI of Transitioning from Outbound to Inbound GTM - with Aviv Canaani, CRO Datarails
Metrics that Measure Up - A podcast by Ray Rike
Categories:
Aviv Canaani, is the Chief Revenue Officer at Datarails who recently transformed their Go-to-Market motion to be primarily inbound from the traditional outbound motion. During today's episode Aviv and our host, Ray Rike dive deep into the transition and the measurements Aviv used to measure the returns on this new strategy.
