How Depop is Tapping Into What Gen Z Wants with its Fashion Resale App
Most Innovative Companies - A podcast by Fast Company - Vineri
Categories:
In this episode, we’re talking about social media. While Facebook and Twitter still dominate the space, apps like TikTok and Clubhouse are offering people new ways to express themselves and form communities. Amy chatted with Maria Raga, the CEO of Depop, the fashion resale app that’s become popular with Gen Z. The platform has 30 million registered users: 90% of them are under 26 years old. They discuss Depop’s unique approach to social commerce and how it has fostered a deep connection with younger users.
